Your neighborhood is your safe haven. It is where you claim your house, raise your kids, and foster your dreams. This may be the place you met your sweetheart, and together nurtured everything that is special to you. This is the place where you know everyone and where everyone knows you.
This is the safest place on earth because you know that when it comes down to it, these people, your neighbors, are there for you through thick and thin. Just like you are there for them. This concept is what we pride as fundamental and thus we intend to further solidify it.